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As the lead designer, Tyrick can take more risks and design freely from drafting patterns to sewing the materials together and eventually creating a wearable masterpiece. This coincides with the angel phone piece where the buttons are angel numbers so one can call upon them in times of Evol. Rockstar apparel will only add to the success of African fashion with its unique designs inspired by all sorts of things life has to offer.įor instance, Evol this line draws inspiration from the fact that good cannot coexist without bad as the word ‘’Evol’’ is actually love spelled backward. The local fashion scene has grown to accommodate many different clothing styles, this is how local streetwear brands have gained success. Although throughout the years the general South African fashion scene has continued to grow exponentially with an infinite pool of marvelous local designers that have embraced its locality. Abloh’s brand Off-White showcased that these two designs worlds could merge into a successful streetwear brand like Off-White.įor the longest time, African street fashion was heavily influenced by American fashion. Being a Kanye West fan introduced him to a lot of designers such as Virgil Abloh. Having the skill of creating visual content, it was assumed by everyone around him that he wanted to become a graphic designer, he too believed the same and later discovered his passion for fashion design. Tyrick was later introduced to photoshop by his neighbor who was a cartoonist for the Sun newspaper.
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Being fortunate enough to have computer literacy – he used paint to create graphics which he would then download and print out what he had painted on the computer onto a t-shirt. With the goal of dropping consistently, the brand aims to command loyalty in this way making it a highly coveted streetwear brand.įrom a young age, Tyrick had been intrigued by the idea of printing graphic tees on his own t-shirts. African fashion continues to grow with collaborations from different industries such as sport and hip hop and South African fashion has grown exponentially with a diverse pool of brands that have put South African fashion on the map – Rockstar apparel aspires to do the same: To be a staple in the local streetwear scene.
The brand draws inspiration from all sorts of avenues and carefully curates it to fit the brand’s aesthetics much like the founder’s belief – that ‘’adaptation is necessary in order to succeed”. Every piece has been touched by the designer himself from start to finish, unlike commercially mass-produced designer wear. With items inspired by modern, vintage, and futuristic Rockstars the designs are bound to make you feel as cool as one. Johannesburg-born and raised local designer, Tyrick George, describes his brand as eclectic and we certainly see this embodied in the clothing. You can’t talk about South African fashion brands and leave Rockstar apparel out.
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